In those early days, our question about words or images produced an audience response of 50/50. Today, we ask the question and few realize it's even possible to think in words at all. For many of us, images are all we can "see."

In fact, much communication has become so visual, so instant, and so non-reflective, it's easy to forget its classical roots.

Those versed in classical rhetoric know communication involves three objectives: to inform, to persuade, to entertain. But how to make this relevant in today's increasingly right-brain world?

The McLuhans' research showed us that the skill of writing demands what we now term a whole-brain approach. We were interested in learning more, and started to apply our right- and left-brain knowledge to the broader field of communication.

What was left-brain communication? What was right-brain communication? These were the initial questions as we profiled audiences during our workshops and focus groups.

More

© 2010 McLuhan & Davies Communications, Inc.