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McLuhan & Davies Communications, Inc - We Help You Succeed™
McLuhan & Davies Communications, Inc - Business Communications Training
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Writing Dynamics™: Course Content

  • Learning the three-stages of our "tried and true" Writing System
  • Applying The McLuhan & Davies "Five-Step Writing Process™" to all forms of writing
  • Using our writing tips to save time and improve quality

Stage 1: Planning to Save Time and Improve Quality

  • Clustering and Brainstorming to get you started
  • Outlining to sequence your ideas
  • Selecting a structure to persuade your reader

Stage 2: Drafting to Prevent Writer's Block and to Save Time

  • Managing your time for results
  • Drafting quickly and easily
  • Developing sentences and paragraphs

Stage 3: Editing to Get and Keep the Reader's Attention

  • Becoming your own editor
  • Applying "The Editor's Six Obsessions™" for results
  • Using the One-Minute Editor™ for quick quality checks
  • Managing text for clarity, impact and persuasion
  • Applying the axe for easy, quick reading
  • Adding movement to your message
  • Giving your text visual impact
  • Telegramming for sharper focus and key messaging

In-House Workshop — Hot Topics and Optional Modules

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(Skill-Set: Business Writing)

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