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Hot Topics and Optional Modules You Can Choose:
- What makes an effective E-mail?
- The special needs of a sales letter
- Writing the best customer service letter
- Writing for web pages, internet, etc.
- Writing fast, but accurately
- Crafting the perfect report
- Creating winning sales proposals
- How to make your writing more “personal”
- How to adjust your writing tone to be more convincing
- Saying “no" persuasively
- How’re your instincts? (grammar refresher)
- Understanding the true craft of writing
- How to save time through better planning
- What’s the difference between technical and non-technical writing?
- Writing for the digital audience
- Handling lateral and logical readers
- Writing for the non-technical reader
- Preparing text for the general public
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- Point-form technique
- Time management in your writing
- Writing (and planning) effective procedural manuals
- Writing strategies to sell your reader
- Getting started
- Nine ways to structure your document
- Writing the persuasive Table of Contents
- Selling yourself through your writing
- Adjusting your writing style to connect with all audiences
- Handling the Skim Reader
- When to proofread on the screen, when to proofread on hard copy
- When to use spell check and grammar check
- Handling the audience’s attention span
- Selecting the most readable typefaces
- The subliminal aspects of writing: What persuades, what doesn’t
- Preparing executive summaries
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