Mastering eCommunications™: Course Content

Mastering eCommunications™ is an interactive one-day workshop that provides guidelines for using email as a persuasive, professional and productive form of business communication.

The core program is filled with effective tips and strategies, lots of practice, coaching and feedback.

Understanding How Communication Works

Examining the art of good communication so your message is understood
Applying these skills to make the most of one-way messaging
Learning when email is the right medium for the message

Appealing to Communication Preferences

Understanding your audience by quickly identifying communication preferences
Using our guidelines to make your message appeal to all communication styles
Adding persuasion and a personal touch to technology

Engaging Your Audience

Using words alone to communicate good manners and maintain a professional image
Learning email protocol to add value to your reader's Inbox and prevent legal and professional problems
Choosing language that will persuade your readers and get the results you want
Building relationships by being tactful and making the right choices when dealing with difficult or emotional emails
Replying options and etiquette to prevent misunderstandings and save time by clarifying and questioning

Composing email that Gets Results

Applying structure to create professional messages to enhance your credibility
Using our email template as a time-saving reference tool
Opening and closing techniques to make your message more interactive and build support
Formatting techniques for a clear and concise message that is easy to read and to the point
Writing subject lines that sell your message, get results and create a memorable first impression

Managing Your Inbox

Creating an email filing system to help eliminate email overload
Processing shortcuts and using tools to manage your messages quickly and efficiently
Applying time management strategies to increase productivity and improve quality of time spent on email

(Skill-Set: Compose/Manage Email)

� 2010 McLuhan & Davies Communications, Inc.