The Big Digital Hope - and the Reality

Our communications technology connects us as never before.

But communication is not always improved.

It's too easy NOT to "talk" to someone.

"We send each other a lot of emails. We leave a lot of voice messages, but we don't actually talk to each other much." This comment from a senior communication officer in a major oil company.

If that doesn't alarm you, perhaps it should. Because this is often the reality of communication in business and government.

In other words, we increasingly rely on technology to communicate. We rely on something that is imperfect.

However, if you really understand these imperfections, the email medium can become a more amazing productivity tool.

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(Skill-Set: Compose/Manage Email)

© 2010 McLuhan & Davies Communications, Inc.