Course Content

• Learning the three-stages of our "tried and true" Writing System
• Applying The McLuhan & Davies "Five-Step Writing Process™" to all forms of writing
• Using our writing tips to save time and improve quality

Stage 1: Planning to Save Time and Improve Quality

• Clustering and Brainstorming to get you started
• Outlining to sequence your ideas
• Selecting a structure to persuade your reader

Stage 2: Drafting to Prevent Writer's Block and to Save Time

• Managing your time for results
• Drafting quickly and easily
• Developing sentences and paragraphs

Stage 3: Editing to Get and Keep the Reader's Attention

• Becoming your own editor
• Applying "The Editor's Six Obsessions™" for results
• Using the One-Minute Editor™ for quick quality checks
• Managing text for clarity, impact and persuasion
• Applying the axe for easy, quick reading
• Adding movement to your message
• Giving your text visual impact
• Telegramming for sharper focus and key messaging

In-House Workshop — Hot Topics and Optional Modules

(Skill-Set: Business Writing)